Us Aussie girls love our homegrown Australian fashion brands. How can we not, when they are just so damn good! There is something about the Australian fashion sense that is a perfect mix of relaxed, chic and edgy. These are the brands you should definitely have on your radar and good news, they are super affordable.
#1 Tigermist / I.AM.GIA
(Image source: Tigermist)
Tigermist began as a retail store in Melbourne in 2007. Fast forward to now, this brand has built a cult following on social media which has skyrocketed their growth, into being one of the leading women’s online shopping destinations. Tigermist carries everything from swimwear to jeans and dressy dresses, so they got you no matter what mood you are in! In their own words they have expressed that they “want every girl who wears Tiger Mist to feel powerful, positive and confident in herself.” Well I am here for that!! I love the aesthetic of the Tigermist collections because they are a perfect balance of pretty and edgy.
Recently, the founders Alana and Stevie released their new edgy streetwear line, I.AM.GIA, which shot to immediate success and now holds a loyal clientele of top models and celebrities.
#2 Sabo Skirt
(Image source: Sabo Skirt)
Sabo Skirt is definitely up there as one of the most successful online Australian fashion brands. Another successful duo in the fashion game, Thessy and Yiota started this brand after starting successful blogs. They experienced growth very quickly and now can count Arianna Grande, Gigi Hadid and Kylie Jenner as fans of their brand.
One of my favourite things about Sabo Skirt is their high end collection, Sabo Luxe. This line features dresses and skirts which you can rock for more formal occasions!
#3 Nobody Denim
(Image source: Nobody Denim)
How could I not mention a denim brand though?! Nobody Denim is a Melbourne-based brand which focuses on high quality and perfect fit. This Australian fashion brand has been around since 1999, so clearly they know what they are doing. My favourite styles are the high rise skinny jeans and the slim straight style – super flattering!
Their commitment to quality and dedication to their craft, means that this is a brand that will be delivering denim goodness for many years to come!
What are some of your favourite brands? I would love to check them out!
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